Get a free digital marketing consultation

Mark Zuckerberg’s New App (Threads)  Makes a Splash with over 100 Million Sign-ups 

Mark Zuckerberg’s New App (Threads)  Makes a Splash with over 100 Million Sign-ups 

In a surprising turn of events, Meta, the parent company of Facebook, has unleashed its highly anticipated “Threads” app, aiming to rival Twitter’s dominance in the social media landscape. The app’s debut, which occurred a day earlier than expected, garnered immense attention, with over 2 million sign-ups recorded within the first two hours, according to Mark Zuckerberg’s Threads page. The clash between tech titans Zuckerberg and Elon Musk has now extended to their respective companies, as Meta and Twitter go head-to-head in direct competition.


A New Realm of Conversations:

Threads promise to provide a digital space where communities can convene to discuss a wide range of topics, from the latest trends to personal interests. Embracing the unique strengths of Instagram, Meta’s latest offering enables users to follow and directly engage with their favorite creators and like-minded individuals. Whether users desire to share their own ideas, opinions, or creative endeavors with the world or simply connect with others who share their passions, Threads offers a promising platform for open dialogue.

Seamless Integration and Enhanced Features:

With ease of use in mind, Threads allows users to log in via their existing Instagram accounts, with profiles seamlessly transitioning to the new app. While catering to younger demographics, Meta ensures privacy and security by automatically assigning private profiles to users under the age of 16 (or 18 in specific regions). The app permits posts of up to 500 characters, providing ample space for sharing thoughts, accompanied by links, photos, and videos up to 5 minutes long.


Data Collection and Privacy:

As with any online service, data collection is essential, and Threads is no exception. The app’s privacy policy outlines its data collection practices, encompassing categories such as health and fitness, financial information, contact details, search history, and purchase information. In comparison, Twitter’s privacy policy emphasizes collecting user information during platform usage, direct information provision, and data received from third parties. It remains crucial for users to understand and review privacy policies to make informed decisions about their online presence.


Friendly Banter and Competitive Atmosphere:

Reacting sarcastically to the news of Threads’ launch, Elon Musk took a jibe at Meta through a tweet, humorously expressing gratitude for their”sane” management. The comment alluded to purported derogatory remarks made by Meta executives regarding Musk’s performance on Twitter. Both Meta and Twitter refrained from immediate comments regarding the app’s release, leaving users and industry observers eager to witness the unfolding competition between these social media behemoths.


Looking Ahead:

Threads’ arrival closely follows Twitter’s recent challenges under Elon Musk’s leadership, including a widespread outage and the implementation of temporary limits on user post views. Meta’s foray into Twitter’s territory raises the stakes for both companies, as they strive to innovate and captivate their respective user bases. While the rivalry between Zuckerberg and Musk remains mostly confined to the corporate realm, the tech world eagerly awaits further developments in this engaging saga.


The Threads app’s launch received criticism from former Twitter CEO Jack Dorsey, who humorously quipped about the data collection policy, remarking that “All your Threads belong to us.” Dorsey, who himself had unveiled the Bluesky Social app earlier this year, continues to make strides in providing an alternative social media experience. Bluesky Social remains in an invite-only phase as it undergoes testing, with no specific timeline yet set for its public launch.



With the Threads app, Meta has made a resounding entrance into the world of online conversations, amassing an astonishing 2 million sign-ups within just two hours. As the battle for social media dominance intensifies, Meta and Twitter will undoubtedly explore new avenues to captivate and retain their user bases. The clash between Zuckerberg and Musk, though restrained to witty banter for now, has kept the tech industry on its toes, eagerly anticipating the next chapter in this captivating saga of innovation and competition.


Enjoyed the article? Give us a like and follow on our social media page

Related Posts

Leave a Reply

%d bloggers like this: