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Online marketing strategy for small businesses

Online marketing strategy for small businesses

Online marketing strategy for small businesses isn’t a myth. The online community is full of myriads of helpful information for someone just starting a business. Sometimes, you only need to prioritize three strategies that’ll initiate the process of growth for your small business.

What is Online Marketing?

Online marketing is the practice of creating, managing, and executing marketing campaigns via digital media (paid, earned, or owned) such as email, website, and social media to reach and engage customers.


List of some online marketing strategies:

  • Search Engine Optimization.
  • Search Engine Marketing.
  • Pay Per Click or Pay Per Call (PPC).
  • Content Marketing.
  • Social media marketing.
  • Email marketing.
  • Influencer marketing.
  • Affiliate Marketing.
  • Mobile Marketing.
  • Inclusive Marketing.


Benefits of Online Marketing:

  • Increase in potential reach of your target audience
  • Increase in leads/sales/conversions
  • Increase in brand engagement
a man setting up his store online with the wallpaper of a lady on the wall

What Online marketing strategy is best for a small business?

Specifically, for small businesses, social media marketing, (local) seo, and mobile marketing.

Stay tuned for an updated version of this post, more posts on how to go about the three strategies above, and further explanations on each type of marketing listed above.


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